A graphic designer is responsible for creating design solutions that have a high visual impact. The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
A copy writer will responsible to create original work and develop ideas around your chosen themes and also responsible for generating the words, slogans and audio scripts that accompany advertising visuals.