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A common refrain from businesses about the social media is that it eats up time. They fear that once their employees get on the sites, they will no longer have time to do their jobs. I remember hearing a similar complaint a decade ago about allowing employees access to the internet. There’s no questio
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Social Entrepreneurs address major issues like Health, Safety and Injury Prevention, Environmental Concerns and Protection, Community Development and Involvement, and Disaster Relief and Prevention. Social cause marketing is all about existing businesses partnering with social entrepreneurs addressing at least one of these issues. An
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Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well-being, and bring about change in society.
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There are certain mistakes made by people while using social media. This post will give an insight on how to avoid those mistakes.
The initial common mistake is posting irrelevant content at unusual time. While posting for business the posts should strictly contain material relevant to the brand personality & services.
Even though the posts should be relevant to your brand
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In the era of broadcast campaign-based marketing, a brand would typically rely on a single agency for its important marketing activities—generating ideas, negotiating media buys, and producing content like TV commercials and billboards. Marketing has changed in the past two decades, however. We’re past the age where you can rely on time-bound promotional efforts. The world is more interconnected than ever, the number of ways in which you can reach potential customers has exploded,
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Over the years, we’ve seen a dramatic increase in the number of people contacting brands directly through their social channels – whether they’re requesting support, expressing a complaint or even giving positive feedback. It’s not surprising that many people prefer to send Facebook comment on the page, or a tweet, rather than spend hours on the phone. Social channels have become the go-to place for getting a brand response.
