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Placement refers to your distribution channels. Where and how are your products and services available? Inherently, the Web gives you an advantage, with 24/7 hours of operation for research, support, and sales online.
However, you might face distribution challenges, particularly if you’re constrained by agreement to a particular territory or are
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Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package desig
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Online marketing requires more than getting listed in search engines and waiting for the money to roll in. Once you have a description of your target market, you can take advantage of Maslow’s Triangle to understand their motivation for buying. Advertisers have long understood the power of messages that address people’s emotional needs, taking advantage of a theory devel
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Your product is whatever good or service you sell, regardless of whether the transaction takes place online. Review your competition to see what features, benefits, or services they offer. (To find your competitors, look up your product in Google or another search engine.) Product also includes such elements as performance, warranties, support, variety, and size. If you h
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The last decade has seen the creation of jobs that simply did not exist ten years ago. SEO specialists, app developers, and wall scouters (those in the
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A common refrain from businesses about the social media is that it eats up time. They fear that once their employees get on the sites, they will no longer have time to do their jobs. I remember hearing a similar complaint a decade ago about allowing employees access to the internet. There’s no questio
