For a brand, cohesion is everything! Once you have pinpointed your brand's values and how they should be perceived, make sure all the touchpoints refer back to these values. Whether it is the brand tone & personality, consistency of your logo, or the occasion-based usage of your templates, the tessellations used in your designs or the content of your Facebook page, the font-family of your typography or the style description of your photography.
We help you document your Branding Guidelines to their minutest detail! These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions.