Research shows that many people don’t buy on the first visit to a site. Some use the Web simply for research before making a purchase in a brick-and- mortar store. Others research multiple sites for comparison shopping, but return only if they have a reason.
Customers and clients don’t really care about you. They care about themselves! In terms of gaining business, a Web site has to make clear what you can do for the visitor, not why you got into business in the first place or your favorite products, places to visit, or movies (save that for your blog!). You can find techniques to ensure that your website answers the question “What’s on this site for me?” immediately and repetitively. As long as visitors are having a good time, finding useful information, or locating products and services that appeal to them, they will stay on your site. As soon as you lose their interest, you lose their business. You sell benefits to visitors through graphics, content, interactive opportunities — and appealing text. Benefits statements and calls to action (imperative verbs) to tell visitors the advantages of joining, instead of focusing on features. What’s in it for me? Answer that question at every step, and your Web site will work magic for you.
Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, digital marketing, website design/ development, Web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the client’s goods and/or services